In this blog, we discuss five essential points that constitute the foundation of Head Mountain Apparel; namely:

Contents

1. The vision and mission.
2. Formation and Transformation
3. Fashion with Purpose.
4. Inspirational Clothing
5. Value-based Fashion.

The vision and mission.

Vision and mission are essential to the success of any organization. Without vision and mission, an organization is like a directionless ship in the ocean that has neither a captain nor a compass.

While the question of “why are we here on earth” is debatable, the answer to “how to live life” is less so. For practical reasons, the ‘how’ instills humans to create visions and missions to live a decent life.

For most earthly creatures, the vision and mission are wired in their instincts; therefore, the convenience of less “mental acrobatics.” For the most part, instincts alone are enough. Without too much detail, let’s repeat it: All earthly creatures come with their visions and missions wired, except one: humans. For animals, fish, birds, insects, plants, and minerals, all they need is to find food. Once found, food is consumed as naturally crude as it is offered by nature. Period!

Not so with humans. For instance, when a lion kills its prey, it eats it uncooked. However, humans cook their food to the best of their ability, with a few exceptions. A leopard climbs a tree and makes it its home; in contrast, a human must cut down trees, transform soil into clay, and build a house. Examples abound to illustrate this point. 

 Formation and Transformation

Humans, however, once we have found what nature has formed, we must transform it efficiently; otherwise, our odds of survival are very slim or precarious at best. The health, happiness, freedom, and personal growth of humans are so dependent on the effectiveness of these transformations that human visions and missions are never-ending and are constantly changing. Here is precisely where the vision and mission of Head Mountain Apparel come into play.

Fashion with Purpose.

Head Mountain is really a fashion with purpose. To survive, humans make their own clothes for multiple reasons, including physical, psychological, social, and decorative purposes.

A closer examination of the reasons for wearing clothes, as cited above, reveals that people primarily wear clothes to cover their external parts. Head Mountain Apparel plays an indispensable mental and emotional function in this perspective. While Head Mountain Apparel still fulfills the same basic purposes of covering the external human body, as a fashion with purpose, it vividly dresses the inside more than the outside.

As a fashion with a purpose of a different kind, Head Mountain doesn’t just dress the inside. Still, it dresses the inside so well that it brings to the task of man’s transformation of nature (or achievement of human dreams or desires) more clarity and ample softness. Therefore, in the process, life becomes less stressful and more pleasant. Hence, Head Mountain’s tagline: DRESS YOUR MIND WELL TM. I couldn’t say it better than the tagline about Head Mountain being a fashion with purpose.

 Inspirational Clothing

Here at Head Mountain, we believe that “within you is the victory or failure.” In fact, one of our upcoming designs says just that. Throughout history, countless wise men and women have told us that everything man has ever accomplished has always started from inside first and foremost.

We have been told that thoughts and feelings are the only powerhouses of creativity. They are the seeds of all creations, ranging from the smallest to the biggest, from mud houses to skyscrapers, from bicycles to spacecraft, and from slings to nitrogen bombs. All these come from the human mind, inside. So, if one aims to affect life constructively, there is no better place to start than in the mind, where all thoughts and feelings spring out.

For that reason alone, Head Mountain Apparel humbly prides itself on being an inspirational clothing company. Here, we design inspirational clothing that reminds not just the bearer but also the onlookers of the dream(s) they have been wanting to accomplish all along. Head Mountain Apparel is the kind of clothing that not only illuminates values and life principles with fiery letters on a mental screen but also inspires action as a reward for living life to the fullest. Head Mountain, in this sense, is an inspirational clothing company. As an inspirational clothing company, every piece of clothing we sell is engraved with letters that convey life principles or values.  

Value-based Fashion.

The question now arises: what makes Head Mountain Apparel a value-based fashion? The answer is simple: Head Mountain promotes values. Head Mountain Apparel designs are inspirational through the glorification of values. In addition to our codes of conduct, we encourage our values through our Apparel, including T-shirts, hoodies, and crewnecks. Head Mountain becomes a value-based fashion brand. We pride ourselves on being a value-based fashion brand because we promote principles that are the very core of human creativity and success, such as grit, action, courage, integrity, consistency, discipline, persistence, and other essential qualities. The promotion of value-based fashion is the bread and butter of Head Mountain Apparel. Here, we don’t just go the extra mile; we go ‘all in’ to promote our values. In fact, Head Mountain Apparel would not exist without the promotion of value-based fashion products.

Moreover, Head Mountain Apparel is not only a value-based fashion company but also an ethical clothing brand. Here at Head Mountain, we take pride in prioritizing environmental sustainability and fair labor practices. As an ethical clothing brand, we require all our suppliers to adhere to the same ethical clothing brand standards we uphold. We only partner with suppliers who uphold the high moral standards we maintain as an ethical clothing brand.

This is a brief explanation of the vision and mission of Head Mountain Apparel. As our journey progresses, we will provide more answers, details, and illustrations.